Types of Corporate Video Production
Corporate videos come in many variations depending on the intended application. Businesses use these videos to pass important information to shareholders, staff and customers. Whoever the intended audience of the corporate video is, it is essential to appreciate the important nature of the quality of corporate video production. High-quality videos are a great tool to use in passing on information about the business. Below we will look at corporate video production aimed at creating promotional videos. More specifically we shall look at the importance of customer testimonial videos.
Customer testimonials are customer depictions of their experience using the product or service offered by the company. Companies rely on customer testimonials to gain vital feedback on the experiences of using their products while at the same time gain marketing value. Since customers are best suited to provide reviews on the products they purchase, they provide an essential source of feedback. Corporate video production has used this to make useful promotional videos.
Promotional videos can incorporate customer testimonials as a way of convincing the targeted audience of the effectiveness of the product offered and credibility of the business. Customers are highly critical of new products offered to them; they prefer to use products they already know. When the targeted market is relatively new to the product being marketed, it is essential to get some satisfied customers to give their account of the product experience. This works to reassure the target market of the credibility of the product claims and the business itself.
Customer testimonials can also be important in providing valuable feedback to the business owner. Since the result of corporate video production can be used in passing information to your staff, customer testimonials provide great feedback on the services offered by the business. Vital gaps in customer experience and business promises can be easily spotted in customer testimonial videos.
When making a customer testimonial video the most important question is who to use in the corporate video production process. In this case, it is important to remember that a customer testimonial is essentially word of mouth marketing. It is a customer recommending a product to other potential customers in light of their positive experience using the product. It is vital that you pick the right customer to give the customer testimonial. Here you will have to first source a customer who can verify your organisation’s credibility and is willing to give an account of their positive experience with your product.
Testimonial videos do not have to focus on the customer but can also be provided by other parties or businesses that deal with your business. These can provide a statement that works to reinforce your business integrity and credibility. Corporate video production can be essential in converting this testimony into media that is visually and emotionally captivating for the best effect on the target audience.