Types of Corporate Videos

Types of Corporate Video Production

Corporate videos come in many variations depending on the intended application. Businesses use these videos to pass important information to shareholders, staff and customers. Whoever the intended audience of the corporate video is, it is essential to appreciate the important nature of the quality of corporate video production. High-quality videos are a great tool to use in passing on information about the business. Below we will look at corporate video production aimed at creating promotional videos. More specifically we shall look at the importance of customer testimonial videos.

Customer testimonials are customer depictions of their experience using the product or service offered by the company. Companies rely on customer testimonials to gain vital feedback on the experiences of using their products while at the same time gain marketing value. Since customers are best suited to provide reviews on the products they purchase, they provide an essential source of feedback. Corporate video production has used this to make useful promotional videos.

Promotional videos can incorporate customer testimonials as a way of convincing the targeted audience of the effectiveness of the product offered and credibility of the business. Customers are highly critical of new products offered to them; they prefer to use products they already know. When the targeted market is relatively new to the product being marketed, it is essential to get some satisfied customers to give their account of the product experience. This works to reassure the target market of the credibility of the product claims and the business itself.

Customer testimonials can also be important in providing valuable feedback to the business owner. Since the result of corporate video production can be used in passing information to your staff, customer testimonials provide great feedback on the services offered by the business. Vital gaps in customer experience and business promises can be easily spotted in customer testimonial videos.

When making a customer testimonial video the most important question is who to use in the corporate video production process. In this case, it is important to remember that a customer testimonial is essentially word of mouth marketing. It is a customer recommending a product to other potential customers in light of their positive experience using the product. It is vital that you pick the right customer to give the customer testimonial. Here you will have to first source a customer who can verify your organisation’s credibility and is willing to give an account of their positive experience with your product.

Testimonial videos do not have to focus on the customer but can also be provided by other parties or businesses that deal with your business. These can provide a statement that works to reinforce your business integrity and credibility. Corporate video production can be essential in converting this testimony into media that is visually and emotionally captivating for the best effect on the target audience.


Use of Corporate Video Production Skills in “About Me” Videos

Competition has become stiff, and it’s important for businesses to come up with effective ways to advertise themselves. We are no longer living in the era where marketing campaigns on third-party platforms were the in-thing and businesses spent a fortune to advertise in newspapers and televisions. Marketing has now become more personalised, and consumers prefer dealing with businesses that can engage them on a one on one basis. The use of corporate video production techniques particularly for creating interactive “about me” videos have been embraced by several entrepreneurs.

Technology and internet have raised the stakes when it comes to business marketing, and it’s, therefore, crucial for firms to tap into the latest corporate video production strategies to get the best results. Sales letters and printed advertisements were previously effective channels for marketing, but this seems to have changed in the recent past. Online users are very impatient and are always in a hurry to get information they’re looking for within the shortest time possible. Using strong corporate video production marketing clips to introduce yourself and what you do to your potential clients is the best way to capture their attention.

Writing a lengthy keyword rich “about me” SEO page is a good idea for attaining higher search engine positions but might not necessarily be the real solution to convert leads into sales. Multimedia advertising by using corporate video production “about me” videos is the best way to build rapport with your prospective customers. A lot of online transactions are taking place and having an “about me” video gives your clients a chance to see who you are and learn about your business niche. Doing this enhances personal interaction which is critical for your marketing because visitors who watch your “about me” video feel they know who you are and are more likely to take you seriously.

Producing short videos to advertise your business products and services is an effective way to get feedback from your current and prospective customers. Furthermore, “about me” videos play an instrumental role in improving your brand recognition which is vital for business marketing. Good corporate video production should be geared towards responding to the needs of targeted viewers and availing information they wish to know more about.

Video marketing is a powerful way of building business brands and having an edge over your competitors. Coming up with an engaging “about me” video pulls in more traffic to your website. This strategy, if used creatively, can be very instrumental in the promotion of your business and informing the world about what your business is all about. Business owners who are not familiar with corporate video production should engage experts who then are expected to come up with a roadmap of implementing this marketing strategy.


Type of Custom-Made Videos for Businesses

With the advances in technology, businesses have a freedom to create videos for various purposes, viz. marketing, training, and communications purposes. They embrace the corporate video production for the benefits of their companies. Videos are more sharable than the content online. The benefits of sharing videos via social media platforms such as YouTube, Vimeo, Facebook, and others are common to all business owners. Perhaps little knowledge results in the types of videos for businesses.

There are plenty of custom-made videos for businesses. As aforementioned, the business owner can decide whether to use them for marketing, training or communication purposes. Either way, corporate video production is effective in the business. Products are marketed with ease by using promotional videos, and the business communicates efficiently with staff, shareholders, or customers. Have a look on the types of videos for businesses mentioned below:

1). Product demonstration corporate video production

Introducing products online without a video may seem foreign to customers. Therefore, a need for product presentation video need not be overlooked. Customers want demo to see how the product works; what are its features; and how is it going to solve their problems, if any. It is more likened to a physical store where a customer will be inquisitive upon seeing a new product on-shelf. This corporate video production may help the business generate more income because the more customers know how the product works it is, the more they give it a chance.

2). Promotional video for business

This corporate video production is almost identical to product presentation. Product presentation basically focuses on introducing a new product on the market. Promotional videos, on the other hand, replace sales letters and images used in content sharing. With the visual appeal provided by the videos, businesses can promote their products and services to a large customer base than with content.

3). Video podcasts

Video podcasts also play a significant role in the business. They help reach more audience than content does in any presentation. They can be embedded on blogs for more virality.

4). Corporate overview video

Go green and save paper by producing corporate overview video that tells visitors to your website about the products and services offered. This corporate video production is aimed at informing target audience about the history of the company, the hierarchical management levels, main products, business operations or divisions. It plays a huge role in brand promotion. Customers are more interested to know about the company before engaging in business with it.

5). Testimonial videos

A corporate video production featuring customers that share their testimonials about the products is very effective in inviting prospective customers. The marketers can capture a customer willing to share positive feedback on the video.

These are a few yet effective videos selected among many types of videos for businesses. It depends solely on the business’s main objective to choose a specific video.


4 Big Films Shot in Sydney, Australia

Sydney video production has attracted many prestigious and prominent films for many years. With its beautiful landmarks and stunning landscape, Sydney has grown in popularity as the city for film shots. It has many attractions that make it a preferable place to shoot movies. Many films were either partly or entirely shot in the city.

Listed below are 4 big films that were shot in Sydney video production. These films are widely known in the world, and they made more money in revenues as a result of their popularity and the appealing shooting location in Sydney. Take a look at the films mentioned below that were selected among multiple films:

1). The Great Gatsby

This is one of the big films shot in Sydney in the year 2013. The film was based on an American novel of F. Scott Fitzgerald under the Australian director. It was directed and co-written by Baz Luhrmann. The actors included Leonardo DiCaprio, Joel Edgerton, Carey Mulligan, Elizabeth Debicki, and Tobey Maguire.

Even though some viewers had criticised this Sydney video production, in contrary, more viewers outweighed the critics, and the film grew popularity. The family of F. Scott Fitzgerald hailed the success of the film. An amount of $350 million was yielded by this film. It has also won two awards, namely the Best Production Design and the Best Costume Design.

2). The Matrix

This Sydney video production featured shots of the city life in its segments. The skyscrapers, streets, and the bridges featured in The Matrix. The fountain was also featured in the scenes.

3). Star wars: Revenge of the Sith

This prestigious film was also shot in Sydney. It was shot in the Fox Studios located in Sydney. Now the film is popularly known, and this reflects the success of Sydney video production. In this film, many Australians played a significant role as cast members and additions. They contributed to the success of this film.

4). Mission impossible: II

This big Hollywood production was also one of the big films shot in Sydney. Although the first part was filmed in the United States, more work has been done by Sydney video production. The film is also well known around the world and has made huge sales.

These are only few selected films that were shot in Sydney. The big names of films were exclusively in Sydney. Therefore, this implies that the city has elegant landscapes, landmarks, and attractions that keep on attracting more movie shots.

Prominent business owners have also preferred Sydney video production for their corporate videos. There are many videos that they had produced in this city, and many of them had been successful on the global scale.